I'm not blogging as much as I used to as Doclens is taking up much of my time, and when it's not Doclens then it is my consulting activities which have now gone global. So the best way of keeping up with my comings and goings is to subscribe for free to Doclens.
Despite this, I will blog every now and again and today is one of those days ...
A couple of years ago, Bain published an infographic called 'The Who, Why And How Of Big Data'. The gist of the message being communicated was that Financial Services companies that spend big on big data were twice as likely to be outperforming their peers in just about every metric that matters: speed, quality, and financial return.
My consulting activities and running Six Degrees of Data have thrown-up a lot more data on this and it has become pretty clear to me that the Bain infographic remains true - but the business case is even stronger today. Investing in big data and analytics returns a healthy 2 - 5 times. Of course, there is still one critical qualification to this: you've got to be in an organization that really 'gets' data and analytics. Brain dead companies defending their incumbent market share still waste huge amounts pretending to invest in data. Those few projects that they succeed at are still unlikely to be transformative.
That's the sad truth and it is hard to conclude otherwise. Take a look at the many articles on Doclens for the stats to back this up.
Here is the Bain infographic from 2013:
You can read more of my original analysis on Doclens.
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