Day 4 Week 2 of the CORTEX MBAnalytics

Welcome back to our second week - part of the 60 day information management refresher course from the CORTEX.

The CORTEX

Master of Business Analytics

Week 2, Day 4

Theme: Big Data Practitioners

Week 2, Thursday

Continuing on with our exploration of big data we look at how Amazon is selling big data business services.

READ       Today's task:  Analytics in the Cloud    4Mb

30 minutes

'Analytics in the Cloud', presentation by Dr. Deepak Singh, Sr. Business

Development Manager at Amazon, January 2011.

Key takeout: Moving onto Amazon Web Services (S3, EC2, etc.) makes

available to you a toolkit of analytic services from a whole range of

vendors. This presentation outlines the basic economic business case for

cloud-based activities.

WATCH    For extra credit:  Amazon at Emetrics    2.5Mb

15 minutes

'Front Line Internet Analytics at Amazon.com', presentation at the Emetrics

Summit by Ronny Kohavi, Director of Data Mining and Personalization and

Matt Round, prior Director of Personalization at Amazon in 2004.

Key takeout: This nearly decade old explanation of Amazon's business model

and approach to experimentation shows how far Amazon has come. This begs the

question: Where are the rest of us? Are we cloudless because the fear of

failure is killing our chance of a developing culture that recognizes failure is

frequently the price of success?

 

 Comments,questions and ideas are all welcome. 

The MBAnalytics is just one part of the Business Intelligence CORTEX - a community of Business Intelligence, Data Warehousing, Analytics and Project Management professionals in Australia, New Zealand and Asia. Membership is free and the forums are very active with over 20,000 posts offering a uniquely Australasian viewpoint.

Comments

[Virgilio]

Hi Stephane,It is certainly a faitinacsng model. I was taking a look at the presentation and I was wondering: - For the "Tools & Technology" section, do you rate a higher score based on "having" the tools, or on making use of them? - The same as the scope. Do you have a high score based on the scope that has been defined, or on how much of the actual scope is being done?Thanks,Jose

[ecig 400]

This post couldn't be more on the money..