Creating The Uber Social Network

I am currently working on developing new media strategies with a number of organisations. For a couple of them we are trying to create a single online conversation with the customer - combining Facebook, Myspace, LinkedIn, ning, forums and a hundred other social networks. The aim is to create a virtual 'über' social network so that all of the individuals interested in an organisation can interact regardless of the specific social network they prefer to use.

An example may help to illustrate what we are looking for: I write this blog and it is syndicated to a number of other channels such as the SmartData Collective and the Business Intelligence CORTEX. Some people will comment on the blog itself using the comment link under each entry. Others may comment on the CORTEX. This is good as far as it goes but if you comment on the CORTEX and I on the SmartData Collective - we may never know of each other's comments. This is a missed opportunity. I want to link all of the channels to each other - automatically.

This is easier said than done and is one of the core goals of the Semantic Web (also known as web 2.0). I posted a short comment what I want to do on my LinkedIn account and a couple of people (thanks to Patrick and Rajasekar) suggested the following links that I have found useful - and I add a couple of my own:

• GizaPage - "GizaPage is a social network organizer that helps consumers and brands manage their online presence by consolidating their many social networking profiles side by side under a personalized URL."
• OpenSocial - "Friends are fun, but they're only on some websites. OpenSocial helps these sites share their social data with the web. Applications that use the OpenSocial APIs can be embedded within a social network itself, or access a site's social data from anywhere on the web."  
• FOAF - "an acronym of Friend of a friend is a machine-readable ontology describing persons, their activities and their relations to other people and objects. Anyone can use FOAF to describe him or herself. FOAF allows groups of people to describe social networks without the need for a centralised database." 
• Go2Web20.net - a web2.0 directory service, currently listing over 2,700 services. 

My investigations continue and I will blog about the results as they happen. Contact me if you have any ideas ...

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Comments

[John]

"Rhona Mitra can replace Kate Beckinsale anaydy"No way! Hahaha!To be honest, I wasn't a fan of the first two films either. The story was shallow and so was the dialogue. I only watched it to see Kate Beckinsale in action. Now that she's not starring in this one, you can guess what I'm not going to do. :D

[Aleksandr]

one of the band wrote a song about himself and a guy that had cacenr very related to this song, they met him before he died and kind of gave him this song. so the song is about the guy on the weelchair in the video

[OzAnalytics]

Thanks for commenting Vijay and Vincent.

GizaPage is working nicely for myself as I learn how to use it.

Good point about the tone of conversations. I was thinking that this is ok in the planned über community as long as you clearly label the source (social network) of the comment.

You made me think further. It could make for some very unnatural sounding über conversations. Maybe you will get the online equivalent of an opera singer, a rapper and a Mongolian throat singer all trying to communicate. Would it really be a coherent conversation?

Then again, the communities I am trying to build are domain specific:

- an analytics community (most of us can't talk coherently anyway ;-)

- a community of classical music lovers.

Neither community is likely to attract large numbers of rappers or Mongolian throat singers!

I think I've taken this analogy far enough ...
Steve

[Vincent McBurney]

I find it interesting in the different tone of conversation in different social media networks. Obviously things like Twitter are kind of short and lacking in detail. Digg comment threads can be impersonal, juvenile and rude. Forum threads tend to revolve around questions and answers and can be kind of technical. I like Blog comment threads as you can get input from regular readers. More personal and respectful.

Which social network uber tools generate the best online conversations?

[Vijay Rayapati]

Thanks for writing up on GizaPage.com, we would love to hear your feedback and suggestions, you can reach me at "vijay [AT] gizapage [DOT] com".

I hope GizaPage.com will help you in organizing your and brands social media profiles for ease of use, management and branding.

Kind Regards
Vijay Rayapati