Week 2, Day 5
Theme: Big Data Practitioners
We come to the end of our exploration of big data by taking a look at how eHarmony is making use of Amazon's big data business services.
READ Today's task: eHarmony in the cloud 700KB
'eHarmony in Cloud', presentation by Brian Ko, Sr. Software engineer at Behr
Process Corporation, 2009. No idea what Brian's connection to eHarmony is.
Key takeout: eHarmony uses Amazon's EC2 (Elastic Cloud Computing) because it
has a pay-per-use model that lets you get up and running quickly, scales
rapidly and at a cost much lower than doing it in-house. The cost advantage I
hear most often is that the cloud cost is about 25% of doing it in-house.
WATCH For extra credit: Retail Analytics 1.2Mb
'Realizing the Potential of Retail Analytics - Plenty of Food for those with the
Appetite', a working knowledge research report by Tom Davenport, Babson
College in 2009.
Key takeout: This insightful research highlights a dozen ways that analytics is
driving the performance of a whole range of retail businesses. As Tom himself
says: "there is little doubt ... that the aggressive adoption and exploitation of
analytics has led to competitive advantage among some of the world’s most
successful retailers". These lessons are not just valuable to retailers.
As always, comments,questions and ideas are all welcome.
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