Week 2, Day 4
Theme: Big Data Practitioners
Continuing on with our exploration of big data we look at how Amazon is selling big data business services.
READ Today's task: Analytics in the Cloud 4Mb
'Analytics in the Cloud', presentation by Dr. Deepak Singh, Sr. Business
Development Manager at Amazon, January 2011.
Key takeout: Moving onto Amazon Web Services (S3, EC2, etc.) makes
available to you a toolkit of analytic services from a whole range of
vendors. This presentation outlines the basic economic business case for
WATCH For extra credit: Amazon at Emetrics 2.5Mb
'Front Line Internet Analytics at Amazon.com', presentation at the Emetrics
Summit by Ronny Kohavi, Director of Data Mining and Personalization and
Matt Round, prior Director of Personalization at Amazon in 2004.
Key takeout: This nearly decade old explanation of Amazon's business model
and approach to experimentation shows how far Amazon has come. This begs the
question: Where are the rest of us? Are we cloudless because the fear of
failure is killing our chance of a developing culture that recognizes failure is
frequently the price of success?
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