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Friday, February 26, 2010


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Can't disagree with most of his stmneaetts. It's not that what traditional marketing research brings to the table isn't important, it most certainly is, but as he points out, marketing research is not adding the skillset needed to leverage big data. It seems easier for these non-traditional players to hire statisticians and market researchers than the other way around.I've felt this way since 2005 and this is the reason I started the Next Gen Market Research group in 2007.The jury is still out, but as he seems to indicate, there needs to be a multi disciplinary approach in order to leverage these new data and it's not coming fast enough.

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