« A Data Quality Fairy Tail | Main | The Internet Of Analytic Things »

Friday, February 26, 2010

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a01157080889a970b0120a8d45909970b

Listed below are links to weblogs that reference Review of Dresner's Profiles in Performance:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Kilhy

Can't disagree with most of his stmneaetts. It's not that what traditional marketing research brings to the table isn't important, it most certainly is, but as he points out, marketing research is not adding the skillset needed to leverage big data. It seems easier for these non-traditional players to hire statisticians and market researchers than the other way around.I've felt this way since 2005 and this is the reason I started the Next Gen Market Research group in 2007.The jury is still out, but as he seems to indicate, there needs to be a multi disciplinary approach in order to leverage these new data and it's not coming fast enough.

The comments to this entry are closed.

My Photo

Site Meter


Become a Fan