I am currently working on developing new media strategies with a number of organisations. For a couple of them we are trying to create a single online conversation with the customer - combining Facebook, Myspace, LinkedIn, ning, forums and a hundred other social networks. The aim is to create a virtual 'über' social network so that all of the individuals interested in an organisation can interact regardless of the specific social network they prefer to use.
- GizaPage - "GizaPage is a social network organizer that helps consumers and brands manage their online presence by consolidating their many social networking profiles side by side under a personalized URL."
- OpenSocial - "Friends are fun, but they're only on some websites. OpenSocial helps these sites share their social data with the web. Applications that use the OpenSocial APIs can be embedded within a social network itself, or access a site's social data from anywhere on the web."
- FOAF - "an acronym of Friend of a friend is a machine-readable ontology describing persons, their activities and their relations to other people and objects. Anyone can use FOAF to describe him or herself. FOAF allows groups of people to describe social networks without the need for a centralised database."
- Go2Web20.net - a web2.0 directory service, currently listing over 2,700 services.